Compressed New Product Development Cycle & its Impact on Outsourcing Decisions in Auto Component Industry
نویسندگان
چکیده
منابع مشابه
Product Development in the World Auto Industry
CHANGES in international competition in the past decade, and particularly the competitive problems of once-dominant U.S. firms and industries, have heightened interest in what causes international differences in productivity and product quality. Although analysis of macroeconomic data has produced some important insights, recent research has focused increasingly on the comparative behavior of i...
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
متن کاملNew Product Development in the Pharmaceutical Industry: Evidence from Iran
In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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This paper examines the impact of vertical integration on the dynamics of performance in the context of automobile product development. Building on recent work in contract theory (Bajari and Tadelis, 2001), we first examine a number of detailed case studies to evaluate the relationship between vertical integration and different performance margins. On the one hand, outsourcing facilitates acces...
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New product development, which until relatively recently was a core activity within the pharmaceutical industry, is increasingly being outsourced (Howells et al., 2008). This is symptomatic of the transformation of product development towards a more decentralised, network-based and alliance-rich function. We have selected the pharmaceutical industry for this paper because it offers an excellent...
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ژورنال
عنوان ژورنال: International Journal of Managing Value and Supply Chains
سال: 2013
ISSN: 2230-7966,0976-979X
DOI: 10.5121/ijmvsc.2013.4203